Event Playbook

Service Description

1. Detailed Event Concept Overview Planning an event involves layers upon layers of details. In this section we answer five important questions that will create clarity and bring your event into focus. 1. Who are the event's stakeholders? 2. What are the event goals and objectives? 3. When should the event take place? 4. Where should the event take place? 5. Why is the event being held? 2. Event Budget and Tracking System Your event budget is foundational. In this section, you'll be presented with detailed projected costs and event specific line items. In addition to a system to track estimated and actual costs. 3. Venue Section and Contract Negotiation Recommendations There’s no such thing as a one-size-fits-all event venue. In this section, we take an in depth look at venue specific needs in alignment with your event and navigating contractual obligations. 4. Event Planning Checklist and Role Specific Timelines Consistency and timing are essential in creating a successful event. In this section you will be given checklist to track important milestones for your event and help collaborate with your team and partners. These lists include but are not limited to, managing vendors, venues, budgets, branding, promotion, sponsors, staff, attendees and more. 5. Event Prospectus and Social Media Kit Sponsors and vendors aren’t charities. They’re out to make a profit, which means they expect something in return. This section can be used as a standalone document. A structured overview of your event that includes everything a potential sponsor might want to know – audience demographics, ROI information, and more. The media kit includes Downloadable graphics that can be used by you, your vendors, and sponsors. 6. Service and Vendor Specific Recommendations This is not a vendor list! Before you begin selecting vendors it is important that you identify your service needs in alignment with your goals. In this section you'll present it with guidelines for choosing a vendor based on your needs and budget. *Please Schedule Your 2 Hour Impact Session*